Purpose

This page explains the different types of pricing manufacturers can provide on Furnish Near Me, how each is used by retailers and sales reps, and how multiple versions of a pricelist can work together.

Each manufacturer can provide one or more pricelists that define how products are valued and sold across their retailer network.

Furnish Near Me supports several types of pricing—Wholesale Cost, MSRP, and MAP—each with a specific purpose.

Some manufacturers maintain multiple versions of a single price type, such as regional or preferred dealer pricing.

FurnitureDealer.Net supports these variations through structured pricelist management and access policies.

Wholesale cost represents the amount a retailer pays when purchasing directly from the manufacturer. It serves as the foundation for most retail price calculations on Furnish Near Me.

• Retailers apply their own margins or modifiers to determine a selling price.

• It allows retail buyers to quickly evaluate cost and profitability across brands.

• It enables consistent pricing between retailers and manufacturer reps.

Example:

If your wholesale cost for a sofa is $1,000 and a retailer applies a 2.3× markup, their base selling price would be $2,300.

Manufacturers can maintain more than one wholesale pricelist—for example:

• Standard vs. Preferred Dealer pricing

• East Coast vs. West Coast warehouse pricing

When multiple lists exist, Furnish Near Me applies the following hierarchy:

1. Retailer-specific override (if defined)

2. Manufacturer-selected default (the version chosen for general use)

Manufacturers can optionally allow their sales reps to assign a pricelist to retailers within their territory, or allow retailers to choose from pricelists they already have access to.

MSRP provides a recommended retail price that can be displayed or used when wholesale pricing is not available.

• When the manufacturer prefers not to share wholesale cost data.

• When providing reference pricing for retailers who set their own margins independently.

• When supporting simple or entry-level pricing programs.

Example:

A bedroom set might have an MSRP of $2,999. Retailers could use that value as a target or as a way to “work backward” to estimate cost if wholesale isn’t provided.

While MSRP is less precise than wholesale pricing, it still helps retailers merchandise products consistently and present a realistic value to shoppers. Providing MSRP is better than leaving pricing fields blank—it gives retailers something credible to base pricing decisions on.

MAP establishes the lowest price a retailer is allowed to display publicly for a product. It’s a brand-protection tool that helps maintain fair market value and avoid price erosion.

• When MAP is supplied and enforcement is enabled, retailers cannot display a selling price below that MAP value in their Furnish Near Me shop.

• Retailers may still sell for less in-store, but online presentation remains compliant with your MAP policy.

• MAP can coexist with Wholesale and MSRP pricing.

Example:

A chair has a wholesale cost of $400, MSRP of $799, and MAP of $699. If a retailer’s margin formula produces a $650 price, Furnish Near Me automatically displays $699 to comply with MAP.

MAP enforcement currently applies only on Furnish Near Me. Expansion to full FurnitureDealer.Net websites is planned for a future release.

Manufacturers can provide multiple versions of a pricelist to handle regional or program-specific differences.

Common examples include:

• East / West Coast pricing

• Preferred Dealer programs

• Volume-based or promotional pricing

Furnish Near Me tracks which retailers have access to each version and ensures that only one applies per retailer.

Example:

If a retailer is assigned to the “Preferred Dealer Wholesale” pricelist, that version takes precedence even if a general “Standard Wholesale” list exists.

[Understanding Manufacturer Pricing on Furnish Near Me]

[How Retailers Use Your Pricing]

[Managing Pricelists and Versions]