Furnish Near Me connects your pricing data to real-world retail decisions. When you share wholesale, MSRP, and MAP values, those numbers power the retailer’s internal pricing logic and their public-facing product listings.

Accurate pricing data helps retailers:

• Set appropriate selling prices and margins

• Compare products across multiple brands

• Present your products confidently to shoppers

When prices are missing or outdated, retailers lose trust in the data and may avoid listing or promoting your products altogether.

The wholesale cost you provide is often the foundation for retailer pricing. Most retailers use a margin or multiplier formula to convert cost into a selling price.

Example:

• A sofa has a wholesale cost of $1,000.

• The retailer applies a 2.3× markup to set a base selling price of $2,300.

• From there, the retailer might round, discount, or adjust for promotions.

FurnishNearMe uses that same wholesale data to automatically calculate estimated retail pricing where applicable.

When you update your wholesale cost, those changes flow directly into updated retail price calculations.

Why it matters:

Accurate wholesale pricing makes it easy for retailers to price competitively and maintain healthy margins—without guesswork or manual overrides.

When a manufacturer doesn’t provide wholesale pricing, MSRP becomes a reference point for value.

Retailers may use MSRP to estimate a selling price or simply display it as a benchmark.

Example:

If a bedroom set lists an MSRP of $2,999 and no wholesale cost is available, a retailer might work backward using their typical margin target to estimate cost and markup.

While MSRP isn’t as precise as wholesale cost, it still helps retailers:

• Compare perceived value across similar products

• Maintain consistent pricing displays

• Show shoppers realistic expectations of value

Tip:

If you’re not ready to share cost-level pricing, providing MSRP is still far better than leaving pricing fields blank—it gives retailers context and confidence.

If your brand enforces a Minimum Advertised Price (MAP), Furnish Near Me automatically prevents retailers from displaying a selling price below that value.

This protects your brand’s perceived value and keeps pricing consistent across all connected retailers.

Example:

• Wholesale cost: $400

• MSRP: $799

• MAP: $699

If a retailer’s markup formula calculates $650, Furnish Near Me will display $699 instead, ensuring MAP compliance.

Retailers can still sell below MAP in-store, but online presentation remains consistent and compliant with your policy.

Why it matters:

MAP pricing helps maintain fair competition among your retail partners and preserves your brand’s price integrity.

Retailers often carry products from multiple manufacturers. Furnish Near Me’s unified data structure allows them to:

• View all connected brands side-by-side with consistent pricing and attributes

• Evaluate cost versus perceived value across categories

• Identify which products fit their assortment, price points, and target margins

When your pricing is current and complete, retailers can confidently:

• Include your products in buyer meetings and merchandising plans

• Feature your items in local marketing

• Promote your products online without hesitation about accuracy

Example:

A retailer comparing two similar sectionals from different brands may choose to feature yours first if pricing data is complete and compliant—because it’s easier to list, quote, and sell.

When you update or replace a pricelist, the changes automatically propagate to connected retailers using that list.

• New version uploaded: Retailers see the new pricing immediately.

• Pricelist removed: Retailers lose visibility to those values until a new list is assigned.

FurnitureDealer.Net helps coordinate these transitions to minimize disruption and maintain continuity for your retail partners.

Your pricing data directly influences how easily retailers can quote, merchandise, and sell your products. Consistent, up-to-date pricing creates a smoother experience for retailers and shoppers alike.

When pricing is missing, delayed, or inconsistent:

• Retailers may delay listing your products

• Buyers may favor other brands with more reliable data

• Shoppers may see incomplete or misleading pricing information

In short:

The more complete and reliable your pricing data, the more likely your products will appear prominently, sell faster, and reinforce your brand’s reputation for professionalism and trust.

• [Types of Pricelists Explained]

• [Managing Pricelists and Versions]

• [MAP Enforcement and Compliance]