Purpose

This page explains how manufacturer pricing works on FurnishNearMe and how pricing data supports retailers and sales reps across the platform. It’s a conceptual overview to help you understand how pricelists function and why accurate, up-to-date data matters.

A Pricelist contains your official product pricing information. Each manufacturer provides one or more pricelists that FurnitureDealer.Net uploads and maintains on their behalf.

A single pricelist may include several price types, such as wholesale cost, MSRP, or MAP. Some manufacturers also maintain multiple versions of a single type—like preferred dealer pricing or separate East and West Coast warehouse pricing.

Example:

A manufacturer with two warehouse locations may provide both an East Coast Wholesale and West Coast Wholesale pricelist. Each retailer will see and use the version that applies to them, based on manufacturer settings or rep assignments.

FurnitureDealer.Net manages the upload process and keeps each pricelist synchronized with your latest data. When a new version is uploaded, all connected retailers using that list automatically see the updated pricing.

FurnishNearMe uses your pricing data to help retailers understand product value, make purchasing decisions, and represent your brand accurately.

• Manufacturers supply and control official pricing data.

• Retailers use that data to calculate selling prices and merchandise your products on their local shop.

• Sales reps can view which pricelist each retailer is using and, when allowed, assign a pricelist for retailers in their territory.

This shared pricing structure ensures that retailers are using consistent, manufacturer-approved information, no matter where or how they engage with your products.

Why it matters:

Reliable pricing helps your sales reps spend less time explaining discrepancies and more time selling. Retailers get the confidence that their online listings and quotes are accurate and aligned with your brand standards.

Furnish Near Me supports multiple price types that serve different business purposes.

• Wholesale Cost – The base cost that retailers use to calculate their own selling prices. Retailers typically apply their own margins or modifiers to this value.

• MSRP (Manufacturer’s Suggested Retail Price) – A reference retail price that can be used when wholesale data isn’t available or when the manufacturer prefers to keep cost information private.

• MAP (Minimum Advertised Price) – The lowest price a retailer is allowed to publicly display. MAP helps protect brand value and maintain pricing consistency across markets.

Example:

Manufacturers can provide any combination of these price types. Wholesale cost is the most accurate basis for retailer pricing, but MSRP and MAP can still help retailers price and promote products appropriately.

Your pricing data powers several key tools within FurnishNearMe and the retailer’s connected Shop:

• Retail price calculations – Wholesale and MSRP values help retailers determine competitive, profitable selling prices. selling prices. Retailers typically apply their own margins or modifiers to this value.

• Product comparison and evaluation – Retail buyers can quickly analyze value across brands using consistent pricing data.

• Merchandising accuracy – Products appear with the correct pricing context, building shopper trust and reducing confusion.

Why it matters:

When your pricing is accurate and complete, retailers are more likely to merchandise your products, feature them in promotions, and confidently present them to customers. This leads to better exposure and stronger sell-through.

Each pricelist includes an Access Policy that determines which retailers can view and use it. These settings are managed by FurnitureDealer.Net during setup, based on your preferences.

• Open Access – All connected retailers automatically gain access.

• Request Access – Retailers can see the pricelist but must request and receive approval before using it.

• Hidden – The pricelist is visible only to specific retailers you or your team have manually approved.

Example:

A manufacturer offering preferred dealer pricing might set that pricelist to Hidden, granting access only to top-tier partners. The standard wholesale pricelist could remain Open to all connected retailers.

These policies give you flexibility to balance openness and control, making it easy to support broad retail networks while protecting strategic or regional pricing.

Accurate and consistent pricing builds trust with your retailers and sales team. It helps buyers quote quickly, prevents confusion across markets, and ensures that products are displayed at the right value level.

Retailers rely on this data to make informed decisions about what to stock and how to promote it. When your pricing is dependable, your products perform better in their shops—and your brand reputation stays strong.

In short:

Reliable pricing helps retailers sell more of your products, with fewer questions and less friction.

[Types of Pricelists Explained]

[How Retailers Use Your Pricing]

[Managing Pricelists and Versions]