Purpose

This page explains how Minimum Advertised Price (MAP) enforcement works on Furnish Near Me, how it affects retailer price displays, and what manufacturers should know about maintaining brand pricing compliance.

Minimum Advertised Price (MAP) is the lowest price a retailer is allowed to display publicly for a product.

MAP policies are established by the manufacturer to maintain consistent pricing across markets and to protect brand value.

MAP does not dictate what retailers can sell products for—it only controls what prices can be advertised or shown online.

Example:

A recliner with a wholesale cost of $500 and MAP of $799 can be sold in-store for less than $799, but any publicly displayed online price must be $799 or higher.

When a manufacturer provides MAP values and enables enforcement, Furnish Near Me automatically prevents retailers from displaying a price below the defined MAP value.

Enforcement details:

• Applies to product prices displayed in a retailer’s Furnish Near Me shop.

• Retailers can still show promotions, “See in Store for Price,” or other compliant call-to-actions when MAP prevents a lower price from displaying.

• Retailers cannot override MAP values through manual edits or margin adjustments.

• MAP and other price types (Wholesale, MSRP) can coexist for the same product.

Example:

• Wholesale cost: $400

• MSRP: $799

• MAP: $699

If a retailer’s calculated selling price is $650, Furnish Near Me automatically displays $699 to comply with MAP.

Retailers connected to your brand can view the MAP values for your products in their internal pricing tools. If enforcement is active, the system clearly indicates when a displayed price has been adjusted upward to meet MAP.

This gives retailers transparency into how MAP affects their listings and helps them plan promotions within compliant limits.

Why it matters:

When retailers understand how MAP enforcement works, they’re less likely to make pricing mistakes that could harm your brand or create conflict across your dealer network.

MAP enforcement helps maintain a level playing field among retailers and strengthens consumer trust in your brand.

Key benefits:

• Consistent pricing across retailers – Prevents aggressive undercutting that devalues your brand.

• Fair competition – Encourages healthy retail margins while maintaining profitability for all partners.

• Simplified compliance – Automated enforcement removes the need for manual monitoring or intervention.

• Brand protection – Keeps online prices aligned with your market positioning.

In short:

MAP enforcement helps you preserve brand integrity while ensuring every retailer has an equal opportunity to succeed.

FurnitureDealer.Net enforces MAP rules technically within the platform, but manufacturers remain responsible for defining and maintaining MAP policy details.

Manufacturers should:

• Provide accurate MAP values for all relevant SKUs.

• Notify FDN of any policy changes or temporary promotions.

• Communicate MAP expectations clearly to their retail partners and sales reps.

Tip:

When providing new pricelists, confirm that all MAP values are current and formatted consistently. Incorrect or missing values may cause products to display without pricing.

MAP enforcement currently applies only to pricing displayed on Furnish Near Me. FurnitureDealer.Net plans to extend this capability to full retailer websites built on the FDN platform.

When launched, this will allow manufacturers to:

• Enforce MAP consistently across both Furnish Near Me and retailer sites.

• Ensure all online price displays align with brand policy.

• Simplify monitoring and compliance across multiple channels.

Manufacturers will be notified when this feature becomes available so they can confirm settings and enforcement preferences.

MAP enforcement gives manufacturers confidence that their pricing policies are honored automatically, ensuring consistent representation across retailers and maintaining the perceived value of their brand.

• [Types of Pricelists Explained]

• [How Retailers Use Your Pricing]

• [Best Practices for Providing Pricing Data]