Wholesale pricing represents the cost a retailer pays to purchase directly from your company.

It’s the foundation of the B2B shopping experience on Furnish Near Me — every price retailers see, calculate, or reference in their buying workflow originates from your official wholesale pricelist.

When your wholesale data is live on the platform:

• Retailers see accurate costs while viewing your products in the Industry Hub (the professional shopping area).

• Your sales reps and connected retailers can collaborate confidently with consistent pricing.

• Retail buyers can evaluate margins and profitability using their own markup rules.

When a retailer views your products in the B2B environment:

1. Wholesale prices are shown only to verified retailer accounts. These are business users logged into Furnish Near Me, not the public.

2. The prices they see are determined by your active pricelist. Furnish Near Me applies the wholesale data you’ve provided to each connected retailer according to your pricelist’s access settings and version.

3. Retailers use this pricing to plan and compare.

   • Buying teams evaluate landed cost and profit margin.

   • Sales staff use wholesale values for quick price lookups instead of printed sheets.

   • Managers calculate retail prices and quote customers based on your base cost.

4. Your wholesale data drives automation. Furnish Near Me uses wholesale pricing to populate cost fields, pre-calculate markups, and power early-stage purchase intent forms — helping retailers move from discovery to decision more efficiently.

Accurate wholesale pricing directly influences how retailers engage with your line:

• Improves discoverability – Retailers filter and compare vendors based on available pricing.

• Drives buying confidence – When retailers see complete, current data, they’re more likely to consider your line seriously.

• Reduces friction – Consistent pricing eliminates back-and-forth emails for quotes or outdated price sheets.

• Supports your sales reps – Reps can reference the same data retailers see, keeping everyone aligned.

Without wholesale data, your products still appear in the Industry Hub — but buyers can’t assess real costs or make confident decisions, which reduces engagement.

Wholesale pricing is never visible to the public. Access is strictly limited to verified retailers or sales reps with approved permissions.

Manufacturers control who can see wholesale pricing through Pricelist Access Policies:

• Open Access: All connected retailers can view wholesale pricing.

• Request Access: Retailers must request approval before seeing pricing.

• Hidden: Pricing is only visible to retailers you manually approve.

You can also maintain multiple versions (regional, preferred dealer, or program-specific) if your pricing varies by group.

Wholesale pricing connects directly to the B2B tools retailers use every day on Furnish Near Me:

• Product Browsing: Prices appear alongside product details for connected retailers.

• Collaborative Lists: Wholesale costs carry through into shared buying lists and quote drafts.

• Purchase Intent Forms: Retailers can submit structured purchase requests that reflect your current wholesale pricing.

• Sales Rep Coordination: Reps see the same numbers when assisting with orders or reviewing assortments.

In short — your wholesale pricing isn’t just data; it’s the engine behind how retailers evaluate and interact with your brand on the platform.

[Making Your Pricelist Available to Furnish Near Me]

[Pricelist Access Policies]

[How Retailers Use Your Pricing]

[Managing Pricelist Updates and Versions]