Retailer
Using posts to engage online shoppers
What post are
Posts are messages that allow you to communicate directly with your audience through your FurnishNearMe Shop- think of it as your shop’s social feed, similar to other social media platforms. You can post plain text, images, or videos to engage your audience with store news, promotions, product highlights, or any other updates relevant to your business.
Why posts are important
Posts give you a direct way to connect with potential and returning customers. Whether you're promoting a new collection, highlighting a sale, or simply sharing a behind-the-scenes moment, posting regularly can help build trust, drive engagement, and ultimately lead to more visits to your FurnishNearMe Shop. By linking your posts on other platforms, you also have a chance to funnel traffic from social media right to your storefront.
What you should post
General Posts
Use general posts to keep shoppers informed and highlight the personality of your store. Great topics include:
Staff introductions or behind-the-scenes moments
Customer service offerings or delivery policies
Interior design tips or product care advice
New product arrivals or vendor partnerships
These kinds of posts help humanize your store and build trust with potential customers who are browsing locally.
Promotional Posts
Have a sale or event coming up? Create promotional posts to:
Schedule when your promotion appears (before and during your event)
Add a countdown timer to create urgency
Get increased exposure on the FurnishNearMe main homepage in your region
These posts provide added visibility to your FurnishNearMe Shop that makes it easier to grab attention and drive timely foot traffic during key promotional periods.
Where posts show
General Posts appear on your FurnishNearMe Shop homepage. These are perfect for sharing your brand story, design inspiration, or customer experiences.
Promotional Posts are highlighted on both your FurnishNearMe Shop homepage as well as the FurnishNearMe main homepage for users in your geographic region. This gives your promotions more visibility and helps attract local shoppers looking for deals.
How to Create a General Post
Log into your FurnishNearMe Retailer Account
In the upper-left navigation menu, select “Post Wall”
Click “Make a post for [Your Business Name]”
Enter the text of your post
Upload photos or videos if desired → How to add media
Click “Create Post”
How to Create a Promotional Post
Log into your FurnishNearMe Retailer Account
In the upper-left navigation menu, select “Post Wall”
Click “Make a post for [Your Business Name]”
Enter the text of your post
Upload photos or videos if desired → How to add media
Click the “Promotion” toggle
Select the start and end dates of the promotion
Click “Create Post”
Tips for creating effective posts
Keep it visual: Use high-quality images or short videos to catch attention. A well-lit photo of a featured product goes a long way.
Be concise: Clear, engaging copy drives more interaction. Aim to be informative but brief.
Use a strong call to action: Phrases like “Visit us on FurnishNearMe for more!” or “Check out our latest collection” encourage clicks.
Stay consistent: Post regularly to stay top-of-mind with your audience.
Link back: Share your wall posts on your other social media channels to drive external traffic to your shop.
